Level 1 — First official statement
Giving an official statement and answering simple questions with confidence.
Giving a short official statement to the media.
Responding to a simple follow-up question after making a statement.
Concluding the statement by briefly thanking the attendees.
Level 2 — Answering general media questions
Keeping the message consistent and responding in line with previous positions.
A journalist asks about your stance on a current trending issue.
Formulating a unified statement that summarizes your position for a journalist.
A journalist compares your current position to a different previous statement.
Level 3 — Staying neutral on a sensitive topic
Separating personal opinion from the official position on contentious topics.
A journalist asks for your personal opinion on a controversial issue.
A journalist asks for your opinion on a dispute between two parties.
Simplifying a complex situation for a journalist without distorting the meaning.
Level 4 — Handling a provocative question
Staying calm under provocation and tactfully declining to answer when needed.
A journalist asks a direct, provocative question.
A journalist insists on asking a very sensitive question that cannot be answered.
A journalist tries to twist your previous statements in the interview.
Level 5 — Running a full press conference
Running a full conference from the opening through Q&A to the close.
Opening a full press conference with confidence.
Managing a round of questions from several journalists at the same time.
Concluding the press conference by summarizing the key messages.