Level 1 — First sales pitch
Opening a sales conversation and explaining the product briefly and confidently.
Opening a sales conversation with a potential customer for the first time.
Explain the product briefly and compellingly to a new customer.
You answer a basic question about product usage.
Level 2 — Presenting the product's value clearly
Linking the product to a real benefit and using social proof.
Linking the product to a tangible benefit that specifically interests the customer.
Distinguish your product from similar options in the market.
You use a previous client's success story to build trust.
Level 3 — Handling price comparisons
Justifying the price with added value and showing the cost of waiting.
A customer compares the price to a cheaper competitor.
Present a discount or special offer strategically to drive a decision.
Explain the cost of delaying a purchase decision to a client.
Level 4 — Handling multiple objections
Confidently handling several objections and past bad experiences.
A customer raises several objections at the same time.
A customer completely questions whether the product is useful for them.
A client shares a previous negative experience with a similar product.
Level 5 — Closing the deal
Asking for the close confidently and handling the last objection before agreement.
Asking a nearly convinced but hesitant customer to finalize the deal.
A customer raises one last objection before final approval.
A client finally agrees, and you start building a long-term relationship.