Level 1 — Basics of presenting and introducing yourself
Being able to form a clear personal position and present it in a friendly setting, focusing on basic body language and early composure.
You are meeting with a group of close friends at a quiet cafe to plan your annual trip. Everyone is used to going to the beach, but this year you want to suggest a mountain camping experience. The situation depends on your ability to explain the reasons for this change and how it will benefit the group in a way that encourages them to agree.
You are trying to convince your roommate or a family member to stop ordering fast food every day and start cooking at home instead. The setting is the living room, and the situation requires you to justify your opinion based on health and financial benefits without sounding bossy.
As a member of a local club or youth association, you want to propose organizing a visit to a nursing home instead of the usual sports competitions. You must present the idea to the activities coordinator in their office, focusing on the ethical and social values of the initiative.
You are talking to a colleague during a coffee break about spending your weekend professional gaming or learning a very rare language. The colleague thinks this is a waste of time, and you must passionately and firmly explain why this hobby is important for your personal development.
You are working with a colleague on a joint project and feel the current division of labor is unfair or inefficient. You need to sit down with them in the library and propose using a task management app instead of relying on memory and random messages, using a style that maintains a good relationship.
Level 2 — Building the idea's logical structure
Organizing supporting arguments with the claim-evidence-reasoning model so ideas are easy to follow.
You are a technical consultant at a traditional company that still relies on paperwork for most of its transactions. You are required to convince the CEO of the importance of full automation. You must organize your arguments to show how digital transformation will save costs, increase operational efficiency, and protect data from loss.
You are the HR Manager, defending a proposal to reduce the work week to 4 days while maintaining the same salary. You must make a claim about increased productivity, support it with global case studies, and reason it through improved work-life balance.
The Marketing Manager insists on spending the entire budget on celebrity endorsements, while you believe in investing in educational and value-driven content. You must build a logical framework explaining why content builds long-term trust while ads are merely temporary fixes.
As an educational consultant, you are meeting a group of parents concerned about adding a 'Mental Health Hour' to an already crowded school schedule. You must convince them that a student's psychological balance is the foundation of their academic achievement, using scientific evidence and logical educational reasoning.
Your business partner is adamant about opening the new restaurant in the crowded and expensive city center. You believe that moving to a new, emerging city will offer lower rent and ensure future growth as urban areas expand. Your goal is to build a logical case supporting this geographical shift.
Level 3 — Persuading with facts
Using data, statistics and reliable sources to support your position, and practicing citing sources to build credibility.
You are the IT Manager seeking to convince the CFO to allocate a significant budget for the company's full digital transformation. The CFO believes current operating expenses are sufficient and is wary of financial risk. You must use ROI statistics and market growth reports to support your case.
As an HR consultant, you are presenting a proposal to the Board of Directors to adopt a permanent hybrid work system. The board members believe that in-office productivity is higher and that remote work leads to slacking. The situation requires you to present case studies and precise data regarding employee productivity and retention rates.
You are trying to convince your business partner to expand into a new regional market. The partner is hesitant due to previous reports of competitors failing. Your task is to present demographic data, purchasing power statistics, and a precise competitive analysis based on reliable government sources.
You are a marketing manager requesting to shift the budget from TV ads to social media platforms. The CEO takes pride in seeing the company on TV, viewing it as a matter of high prestige. You must present data on conversion rates and the cost per reach compared to traditional methods.
You lead a non-profit and need to convince a government committee to adopt an industrial waste recycling project. The committee views the project as costly and lacking immediate results. You must present data on long-term environmental impact, health cost savings, and international commitments documented in treaties.
Level 4 — Analyzing and building preemptive responses
Identifying weaknesses in your own idea, anticipating common objections and preparing logical answers in advance.
You are a department head at a tech company where management has decided to return to the office full-time. Your goal is to convince the CEO that continuing with a remote work system is the optimal solution for increasing productivity and reducing operational costs, despite management's concerns about oversight.
You are a production engineer proposing to stop a popular production line and replace it with a new healthy product that aligns with market trends. The factory manager fears losing the loyal customer base and views risking an unproven product as an uncalculated gamble.
You are seeking a significant budget to train employees on AI technologies. The CFO views training as an unnecessary expense and suggests self-learning, while you believe that delaying training will soon leave the company uncompetitive.
You are a marketing manager at a clothing startup who has proposed a campaign targeting sensitive social issues to grab Gen Z's attention. The board is worried about potential backlash and boycotts against the brand.
As a procurement officer, you are advocating to drop a cheap local supplier in favor of a higher-quality, more expensive international one. Your direct manager accuses you of wasting the department budget and ruining long-standing relationships with local suppliers.
Level 5 — Techniques for speaking to a neutral audience
Presenting the idea to an unbiased group, focusing on tone and rhetorical techniques to grab attention.
You are an architect presenting a proposal to the neighborhood council and local investors to transform a dilapidated old area into a cultural and tourist center. The audience consists of local merchants and residents who do not have a pre-set stance but fear radical change or high costs. You must use descriptive language to show the project's aesthetic and spiritual value.
You are the HR Manager at a traditional company, trying to convince the Board of Directors to adopt a permanent hybrid work model. The board members are very disciplined and lean towards traditional management styles, but they are open to hearing figures and results. The focus here is on balancing a confident and calm tone.
You are an environmental activist speaking to the PTA at a major high school. You are proposing a complete transition to solar power for the school. The audience cares about the students' best interests but is worried about the budget for other activities. Your tone should focus on hope and the future.
You are a tech expert speaking at a seminar for an association of traditional artisans (such as potters or weavers). You are trying to convince them to use AI tools to design new patterns and promote their work globally. The audience fears losing the human touch. You must use a reassuring tone and metaphors that bridge the gap between the past and the future.
As an educational consultant, you are presenting a vision to the Ministry of Education on the necessity of reducing theoretical subjects in favor of practical workshops. The audience consists of educational experts and government officials seeking graduate competency in the job market. Your tone should be serious and firm, utilizing rhetorical repetition to emphasize vital points.
Level 6 — Managing dialogue with polite opponents
Practicing active listening and answering skeptical questions politely while keeping the core idea and avoiding confrontation.
A polite colleague who asks calm questions that subtly cast doubt on the idea.
Someone who agrees verbally while their expressions show a lack of true conviction.
An opponent who asks quick, consecutive questions to test the stability of your position.
Level 7 — Defending under time pressure (elevator pitch)
Condensing and defending your intellectual position in under 90 seconds while staying persuasive and fully clear.
A busy executive who gives you only one minute to pitch your idea.
An investor raises a quick objection during a short pitch.
Someone who is interested but needs a clear nudge to make an immediate decision.
Level 8 — Intellectual negotiation and changing course
Being able to adjust your line of defense based on the audience's live reactions and find common ground without giving up core principles.
An opposing party requests fundamental changes to the original idea.
An audience showing unexpected reactions to an idea during a presentation.
A team with differing views negotiating priorities for executing an idea.
Level 9 — Debating with a hostile or highly critical audience
Defending the idea in a hostile setting, staying mentally steady and dismantling the opponent's fallacies coolly and professionally.
An audience that shows clear hostility toward the idea even before hearing the details.
A critic who uses irony and sarcasm to devalue the idea in front of the audience.
Multiple critics attacking the idea from different angles simultaneously.
Level 10 — Intellectual influence and philosophical leadership
Turning the defense of an idea into an inspiring vision that can change deep-rooted convictions, while improvising in highly complex situations.
An audience holds a firm conviction that contradicts the proposed idea.
Thinkers discuss the profound philosophical consequences of your idea with you.
Students and followers discuss with you how to transform your ideas into an integrated school of thought.