Level 1 — Communicating the vision to employees
Clarifying the company's vision and motivating employees sincerely and inspiringly.
You explain the company's vision and future direction to an employee.
An employee asks about the reasoning behind a specific management decision.
Motivate an employee with sincere words during a quick catch-up.
Level 2 — Appearing in the media as the company's representative
Representing the company in the media and promoting its initiatives confidently.
You appear in the media as an official company representative for the first time.
A journalist asks you about the company's financial performance.
Promote a new company initiative to the media.
Level 3 — Answering tough press questions
Answering awkward, sensitive questions with measured transparency.
A journalist asks you about a past company issue.
A journalist compares you to a competitor that is growing rapidly.
A journalist asks you about rumors regarding secret expansion plans.
Level 4 — Defending strategic decisions before the board
Justifying major decisions and taking responsibility for failures maturely.
A board member challenges your strategic decision.
A board member questions the feasibility of a large investment.
A board member asks you about a past decision that was not successful.
Level 5 — Leading the company through a major crisis
Leading through a major reputation crisis and rebuilding everyone's trust.
You lead the company during a major reputation crisis that threatens its stability.
You must reassure both employees and investors during a crisis.
Present a post-crisis recovery plan to the board.