How to Write an Elevator Pitch: 5 Examples You Can Adapt
Thirty seconds to say who you are and why it matters
An elevator pitch is a short, clear answer to “So, what do you do?”. With the right template you can write one in ten minutes.
Practise your pitchA template that works
Start with who you help, say what you do for them, add one proof point and end with a question or invitation. Keep it to about 70 words, which is roughly 30 seconds when spoken calmly.
A pitch should sound like you talking, not like a brochure. Read it aloud and change any phrase you would never say in real life.
Five examples to adapt
Job seeker
“I’m a data analyst who helps retail teams turn messy sales data into clear weekly decisions. Last year my dashboard cut reporting time by half. I’m looking for a role where I can do that at scale.”
Freelancer
“I design websites for small clinics that need more bookings. My last project doubled online appointments in three months. Do you know a practice that could use that?”
Founder
“We help busy parents plan healthy meals in five minutes a week. We have 2,000 weekly users and we’re raising to expand to meal delivery.”
Student
“I’m studying biology and I love explaining science to beginners. I’m looking for a summer internship in science communication.”
Networking event
“I help teams run shorter, better meetings. What’s the most frustrating meeting you’ve had lately?”
How to practise
Time it
Aim for 30 seconds.
Say it out loud ten times
Until you no longer need the page.
Vary it
Have a 15-second and a 60-second version too.
Finish with a question
It turns a pitch into a conversation.
Frequently asked questions
How long should an elevator pitch be?
20 to 30 seconds, around 60 to 80 words.
Should I memorise it?
Know the structure and key phrases; keep the exact words flexible.
What if people interrupt?
Great. It means they are interested. Answer them and return to your point.
Can I use the same pitch everywhere?
Keep a core version and adapt the last sentence to each listener.